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There is nothing wrong with Gotham Greens' Ugly Produce

New York rooftop grower Gotham Greens at Gowanus Whole Foods is selling its bruised and hole-ridden produce at a discount downstairs under the name Ugly Greens. The leaves may not be pretty, but they taste just as good as the picture-perfect stuff, a company rep claims.

“They are perfectly fresh, perfectly nutritious local greens with some slight cosmetic imperfections,” said Julie McMahon of Gotham Greens at TheBrooklynPaper.com. “It’s the same taste and it’s delicious.”

The cosmetically challenged crops are also available at the Park Slope Food Co-op and a few other markets around the borough, as first reported by Edible Brooklyn. Each retailer prices the blighted veggies itself, but typically charge 40 percent less than regular lettuce, McMahon said. At Whole Foods, a large bag of Ugly Greens costs $2.99, while a smaller container of the company’s standard stuff costs $3.99.

Click here to read more at TheBrooklynPaper.com.