Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Thomas Magnusson, Cogeca President:

"Cooperatives need to be innovative, follow consumer trends"

Up against increasing challenges and low growth markets in the EU, Cogeca President Mr Magnusson underlined the need for cooperatives to be innovative, add value to produce and follow consumer trends at Cogeca's Business Forum today.

Speaking at the event, Mr Magnusson said "We face many challenges today ranging from climate change, volatile markets, increasing consumer demands, investment in new products, producing more with less to meet growing food demand".

"To meet these, it’s more important than ever for the cooperative to add value to their products to respond to consumers demands. New, innovative products that respond to short and long term consumer trends need to be developed in order to penetrate the market. It’s also important to find new export markets for our quality produce", he added.

Bernard Guillard from the vegetable cooperative Agrial from France, Mikko Nikula from the meat cooperative HkScan from Finland, Giovanni Guarneri from the dairy cooperative Plac in Italy and Didier Algoet from the fruit and vegetable cooperative BelOrta in Belgium also participated in the event. They underlined the need to position and differentiate the product in the market, paying attention for example to innovative packaging, labelling, branding, quality, good production standards. Good planning is also important as well as a good analysis of market risks. One successful example cited at the event involved the creation of a ready-made salad which became so successful in France that it also hit the UK and Spanish markets.

For more information:
Copa Cogeca
www.copa-cogeca.eu

Publication date: 12/20/2016

 


 

Other news in this sector:

2/20/2018 US (PA): LED manufacturer to support food stamp concept
2/19/2018 Jordanian fruit and vegetable exporters visit Fruit Logistica
2/16/2018 Germany: Starting signal for regional salad and mini cucumbers
2/15/2018 Landgard persuades its visitors with innovative marketing ideas
2/13/2018 New snacks and fresh-cut products in Berlin
2/12/2018 Double Diamond Farms hires new marketing specialist
2/8/2018 "Focus on complete dishes instead of on separate products"
2/7/2018 Freshfel Europe endorses adoption of social media
2/2/2018 Frankort & Koning starts cooperation with German growers
1/31/2018 US (TX): Strawberry hummus to be sold at H-E-B for Valentine's Day
1/31/2018 Peas Please: initiative to create Veg Ad Fund
1/30/2018 Germany: “Trend is towards unpackaged cucumbers”
1/30/2018 Russia not ready to lift all agriculture restrictions on Turkey
1/24/2018 US (MI): Farm to Freezer creates new customers
1/22/2018 "More fresh vegetables: Make it easier for consumers"
1/19/2018 Increased funding to promote Europe's agricultural products
1/18/2018 US (VT): Grant funds to enhance competitiveness of specialty crops
1/18/2018 US: Farm Bureau challenges students to combat food insecurity
1/17/2018 Kilo-bucket of snack tomatoes: 50% more sales than expected
1/17/2018 Australia: Linking healthy eating with feeling good