US (OH): NatureFresh launches local year-round snack tomatoes

NatureFresh Farms' expansion to Ohio is not only giving consumers in the mid-west a great tomato on the vine with its OhioRed tomatoes, it's giving the company an opportunity to develop year-round programs that are focused on locally grown products. NatureFresh recently launched their new TOMZ Snacking Tomato product line to meet the increasing demand for consistently flavorful locally grown tomatoes, regardless of the season.

“Our snacking tomato line has been expanding each year as we continue to bring new varieties to market. As a vertically integrated grower & marketer, we are able to maintain a greater level of quality in what we pick, pack, and ship to our customers”, said Matt Quiring, Retail Account Manager. “Our tomato growing philosophy allows us to produce a better quality product which ensures we are delivering an overall better eating experience for the consumer. By launching the TOMZ Snacking Tomato line, we are giving customers & consumers alike, a program that caters to all of their taste preferences with locally grown tomatoes, 12 months a year”, added Quiring. Family owned & managed NatureFresh Farms currently operates 130 acres in Leamington, ON and 15 acres in Delta, OH with 30 more acres in Ohio coming online by November.

Creating a category wide brand like TOMZ that includes red, yellow, orange grape tomatoes as well as red cherry, sweet cocktail, and medley tomatoes enables NatureFresh to consistently market & promote locally grown, year-round, premium specialty tomatoes under one label.

NatureFresh Farms unveiled the TOMZ Snacking Tomato Program recently at United Fresh in Chicago. Visitors liked the color variations in the branding in keeping with a consistent message on the label. Building brand awareness across multiple varieties will help gain consumer confidence in a premium product that is grown locally year-round.

Grown currently in Leamington, ON, production of all TOMZ items will shift to Delta, OH this fall to provide year-round availability. NatureFresh started shipping the new TOMZ brand snacking tomatoes to all of their retail partners in the week of June 20th.

NatureFresh Farms’ new year-round production facility in Delta, OH will give the company 45 acres of locally grown specialty tomatoes, beefsteak tomatoes, and its OhioRed TOV’s starting this upcoming winter. Phase 1 (15.30 acres) was completed in late 2015; Phase 2 (15.30 acres) & Phase 3 (15.30 acres) are now under construction and will be completed later this fall.

For more information:
NatureFresh Farms
www.naturefresh.ca