Whole Foods Market is supporting the Coalition of Immokalee Workers by becoming the first retailer to sell strawberries certified by the organization’s Fair Food Program.
Known for promoting higher pay and better working conditions for Florida’s tomato pickers, CIW has expanded its certification to include strawberries. As part of the agreement, Whole Foods will pay an additional amount for each case of strawberries it purchases. The extra money will be passed on to farmworkers.
Sunripe Certified Brands is the first to supply Fair Food certified strawberries. Whole Foods and Sunripe are the first to use a new Fair Food Program label on packages of strawberries and tomatoes.
Source: supermarketnews.com