Heliospectra AB announced that it has hired Caroline Nordahl Wells as Vice President of Sales and Marketing for Heliospectra’s North American operations.
As a co-founder and former executive of LumiGrow, a horticultural lighting company, Caroline was responsible for recruiting and leading a successful sales organization. She is widely credited with advancing the LED grow light category and accelerating market adoption of LED lighting for commercial horticultural applications.
“Heliospectra was the obvious choice for me because it uniquely fulfills the promise of LED grow lights. There’s no company out there with more knowledge of the effect of light on crop outcomes, and Heliospectra baked this know-how right into their product line. Every Heliospectra fixture installed is driving consistent crop performance and grower profitability, and that’s exactly what the North American market has been waiting for,” said Caroline. “I’m thrilled to align with the world-class Heliospectra team and ready to hit the ground running,” she added.
Caroline will be responsible for continuing Heliospectra’s sales growth in the medicinal cannabis market, where the company made significant inroads with large commercial installations in 2015. She will also expand Heliospectra’s market share within the traditional commercial greenhouse grower and emerging urban agriculture and vertical farming market segments. Heliospectra doubled its US sales headcount in 2015 and will add more sales professionals in 2016 to fuel this growth with Caroline’s proven strong leadership.
Christopher Steele, COO of Heliospectra, said, “Having Caroline join us speaks volumes about Heliospectra’s growth potential and technology advantages over our competition. Her experience and abilities strengthen our position to become the outright industry leader in intelligent LED grow lighting.”
For more information
Heliospectra AB