"If you win today, you can lose tomorrow. Without a strong sector, with sufficient innovation, production area and trade routes, as an individual entrepreneur, you're still weak." This was addressed by chairman Loek Hermans, during the summer conference of Greenport Holland. According to Hermans, the opportunities for Dutch growers are in new concepts and unexpected collaborations. "The sector needs to step out of its comfort zone."
Hermans proposed that there are more than enough opportunities for the sector. In 2050, there will be nine billion people of which 80% will live in cities. Green spaces in cities ensure a better climate. Flowers give more happiness. Hermans: "Delegations come from the world over to the Netherlands to see how it needs to be done. But we won't succeed if all the small initiatives remain limited. We need to work with each other to find formulas that make the power of entrepreneurial initiatives stronger."
Loek Hermans: