Giumarra, Sesame Street encourage children to eat more produce

Sesame Street’s Oscar recently helped Giumarra get the word out to children and their parents to eat more produce. The company displayed its Nature’s Partner-branded watermelons at Grocery Outlet’s annual sponsored produce “Freshtival,” held June 5-7 in select regional stores serviced by Portland-based United Salad.

Giumarra supplied Nature’s Partner eat brighter!™-labeled watermelons featuring Oscar the Grouch. The labels include a peel-off, kid-friendly recipe and are packed in coordinating Sesame Street eat brighter! melon bins.

Giumarra also supplied eat brighter! melon coloring pages, courtesy of Produce Marketing Association (PMA) and Sesame Workshop. The pages encourage increased produce consumption by featuring a three-week chart for kids to color in a fruit or vegetable they eat every day. Demo staff for the event received talking points about watermelons and eat brighter! program objectives.

Giumarra offers Sesame Street eat brighter! packaging on watermelons, grapes, and blueberries, and plans to expand the line this fall with additional commodities.

For more information:
Megan Schulz
The Giumarra Companies
Tel: +1 (213) 627-2900
Email: mschulz@giumarra.com
www.giumarra.com
www.naturespartner.com