Ontario is creating a new Beijing-based agri-food trade advisor position to help the province's agri-food sector expand into the Chinese market. The new in-market trade advisor will be a seasoned food industry professional with business experience in global markets.
As part of the 2015 Ontario Agri-Food Trade Mission to China, Ministers Jeff Leal and Michael Chan are discussing how the new advisor will help connect Ontario exporters with Chinese buyers, sales brokers, distributors, agents and importers.
China is currently Ontario's second-largest agri-food export market. In 2014 alone, Ontario's total agri-food sales to China, including exports to Hong Kong, reached $832 million. The new agri-food in-market trade advisor, to be in place by June 1, 2015, will open up even more opportunity for Ontario producers in the Chinese market by providing them with strategic advice and guidance.