"We are indeed in competition with Spain, but only on the price front. Clients tend to spend a few cents more for Italian strawberries."
Quality is excellent. The produce was good even in January despite the rain and cool temperatures. Now the cool dry weather is favouring growers, who are harvesting tasty and appealing strawberries. "As temperatures rise in the North, demand is increasing. It is a pity we cannot meet all demand, since it is three times the supply. In a few weeks' time, we will have more volumes, though it still won't be enough."
"There are many high-end Italian strawberries in supermarkets that make us very proud. In Southern Italy, in the past 7-10 years, we did good work especially in terms of varietal choice."
70% of Coop Sole's strawberries are of the Sabrina variety, 20% are Fortunas and the remaining 10% are Candongas. Sabrina are sold in 1kg single-layer packets under the Solarelli and La fragola italiana brands."
"So far, we exported half of our production to Germany, Austria, Switzerland and Northern Europe."
Contacts
Cooperativa Sole
Via Prov.le Parete - Tre Ponti
Parete (CE)
Tel.: (+39) 081 5036887
Fax: (+39) 081 5035111
Email: info@coopsole.it
Web: www.coopsole.it