H.M.Clause: second Fiji melon campaign
Fiji, a best of both worlds melon, provides the consistency and labor savings that growers seek while delivering the color and flavor that consumers expect. Fiji’s industry-leading field holding capability, combined with its concentrated fruit set and early sugar development provides harvest flexibility for producers while simultaneously reducing harvest expenses. The long shelf-life genetics of Fiji also facilitate relaxed cold chain requirements for shippers and shrink reduction for retailers. After a strong campaign in 2014, the demand for Fiji continues to grow.
“H.M.Clause strives to develop genetics that will improve the business of our customers,” said Melon Product Manager, Yoav Mendel. “Fiji will provide our growers with tangible savings during harvest, and the improved shelf life will allow them to supply previously untapped markets. Moreover, the industry’s increased focus on consumer experience will also be satisfied with this melon. This groundbreaking product will redefine consistency and reliability for years to come.”
Please visit hmclause.com for more information.