Speciality golden beet in the spotlight

Sakata Seed America, an industry leader, is excited to introduce their top-quality beet line. Beets, a highly underrated vegetable, are exponentially growing in popularity and demand, and Sakata offers a beet program leaving nothing to be desired. Due to their official merge with Chriseed in 2014, Sakata now offers 16 unique beet varieties boasting qualities such as wide adaptability, high yields and suitability for processing, baby leaf and fresh markets. In fact, no matter what the intended purpose, Sakata’s beet line offers a quality, high-yielding variety guaranteed to not only perform in the field, but delight the consumer, as well.

Most notably, Sakata wants speciality golden beet, Touchstone Gold, to get the attention it deserves. “Touchstone Gold is a very exciting variety for our beet program. It’s incredibly unique and offers a better flavour profile and brighter, more ‘eye-catching’ flesh colour than competitive varieties,” exclaims Delita Pardue, Sakata’s Product Manager for beets. “This is the beet for people who don’t like beets – we want everyone to try it for themselves!”

Sakata is upping their marketing support for the beet program. The Sakata Beet Advantage Sheet and Sakata Beet Advantage Brochure condense pertinent information about the beet program. The Sakata vegetables site features a new article that takes a deep dive into the ‘Beet Movement.’ The article focuses on the surge of beet popularity and includes information about the history of the beet, current trends contributing to the vegetable’s popularity and exciting ways to incorporate beets into your diet.

Want visuals? Sakata also released a video starring some of their most celebrated beet varieties. The ‘Build a Better Beet Program’ video follows Delita Pardue, Sakata’s Beet, Spinach and Baby Leaf Product Development Manager, into the field as she showcases Sakata’s top beet varieties right from the source, and explains how each variety performs in fresh market and processing scenarios.

To learn more about Sakata’s Beet Program, please visit www.sakatavegetables.com

For more information:
Alicia Bush
Sakata Seed America, Inc.
Tel: +1 408-782-5391
Fax: +1 408-778-7768
Email: abush@sakata.com