Jansen Paprika awarded with Milieukeur certificate

Jansen BV Paprika is a classic family business. Theo's father started the business 75 years ago in Westland. Theo took over the company in 1976. In 2007, Theo's sons Ron and Ivo became co-owners and moved the company into the North Holland town of Andijk. "Here we had the opportunity set up all greenhouses in one location, instead of over several municipalities," he says. "It is a lot more efficient." Jansen Paprika runs 15 hectares of greenhouses and has about 40 employees. 

Jansen has been focused for years on sustainable business. "You can do a lot for people, animals and the environment by making use of sustainable working methods. That's very important for us," he says. In the late nineties, the company already went through the certification process for Milieukeur. "Back then, we were still not ready to meet all the requirements, but that's different now! This label gives you an excellent market profile, and we naturally want it to help us stand out from the competition."

New attempt 

The entrepreneurs did not give up. In recent years, the company went through several other certification programmes successfully, including Global G.A.P. and the British Retail Consortium (BRC). "Milieukeur is still the highest attainable certificate and we were now in the position to obtain it, because we were already so well on the way. The great value of Milieukeur is that you must meet virtually every requirement of other labels. You can use it to demonstrate that you undertake sustainable businesses at the highest level."